Fri Jan 02 11:28:34 UTC 2009
LONDON (Reuters) – The government will consider regulating the food industry if a three-year health lifestyle campaign fails to reduce obesity levels in England, Health Minister Ben Bradshaw said on Friday.
The government kicks off the Change4Life campaign on Saturday with television, magazine and billboard adverts urging people to adopt a more healthy lifestyle.
The action is being taken after forecasters said obesity was rising so fast that by 2050 four out of 10 children and nine out of ten adults will be overweight or obese.
The government is seeking over the next 11 years to reduce child obesity back to the level reached in 2000.
Bradshaw said the government had decided to work with food manufacturers and supermarkets rather than imposing legally binding nutrition rules.
“We have already made progress on things like labelling and fat and salt content working with the industry,” he told BBC radio.
“But … if this three-year campaign does not succeed, we don’t rule out regulating in future.”
The government banned the advertising of junk foods during children’s television programmes in April 2007 but has resisted calls to extend the restrictions.
Health lobby groups say the obesity crisis is being fuelled by food companies who put too much salt, fat and sugar in their products and have criticised their involvement in the campaign.
A coalition of 35 food, supermarket, fitness and advertising companies are contributing sponsorship worth 200 million pounds to the campaign, on which the government is spending 75 million pounds.
Planned schemes include PepsiCo UK running adverts promoting active play, supermarket Asda promoting the cycling event Bike4Life and Unilever supporting the Change4Life campaign through its Flora sponsorship of the London Marathon.
“What we fear is that the industry is very willing to give 200 million pounds to the campaign as a way of deflecting the government’s interest in regulation,” National Obesity Forum board member Tam Fry told BBC radio.
He said greater regulation of the food industry was needed to tackle rising obesity.
“Unless you get the food to the right quality and unless you avoid the prospect of advertising junk food to children, you are going to have a continuation of the problem.”
If I knew I was going to live this long
- If I knew I was going to live this long, I’d have taken better care of myself.
- Mickey Mantle,(attributed) US baseball player (1931 – 1995)
- I’m not sure what other regrets a man like Mickey Mantle may have had at the end of his life, but this quote has deeper meaning than giving us a short chuckle. Wouldn’t it be great to go peacefully to your grave with no regrets and no remorse for what you meant to do or say and never got around to accomplishing. And since we have no idea when that time will come, the question needs to be restated: Wouldn’t it be great to never have a regret or be remorseful over something left unsaid or undone?
- Another, lighter way of saying it is – “If I had only (fill in the blank) sooner.”
- Not wanting to have any regrets, – this is not meant to be presented in a remorseful way, I am a firm believer that timing is everything and “when the student is ready the teacher will come”. Yet as a parent and coach I often find myself wanting to say “one day you are going to wish you had……..”
- So what is yours? For me it would be; If I had only appreciated my wife more in our early years together. If I had only not ridden the horse that day. If I had only spent a little more time listening and less time talking. (still can do that). If I had only written more notes to my family (still can do that too). If I had only learned sooner about healthy foods. If I had only spent more time reading and less time watching television. In fact there is very little that I can’t start doing right now. Not too old, not too weak, not too stubborn. Truth is – the only thing standing in the way is me. No Regrets, No Remorse. Just doing it. Borrowing some cliche’s and looking back with a smile.
“You are strong enough for another five minutes.”
A sign at the gym read – “You are strong enough for another five minutes.”
How true I thought, but I saw it on my way out, already showered and dressed for the day.
Had I seen that inspiration a half hour earlier I would have given it another 5. Maybe another machine, maybe another rep, maybe another muscle group.
Only later in the day did I recognize that my strength was something I used all day long.
Am I strong enough to stick to my morning project five minutes more before I took a break?
Could I make one more prospecting call? Am I strong enough to get that yard work done instead of relaxing after work today. Am I strong enough to finish reading that book I started so long ago. Do I have what it takes to write that letter to my son that I’ve only been thinking about.
The truth is everyone of us is stronger than we think. We can reach higher, hold our breath longer, push ourselves a little further, challenge ourselves a little more and in the end – Enjoy ourselves and our life a little deeper.
Where would be a good place to push yourself a little further – where would a stretch feel right?
Men need to join the battle against violence.
“Most men in their lives will not commit sexual violence,
but most acts of sexual violence are committed by men.”
There is a sad reality to that truth. Now add that a great percentage of mental illness is the result of abuse, either the abused or a witness of the abuse and we men should hang our head in shame.
If you found out it was your sister, wife or mother you’d probably get all macho and start talking about beatings or lawsuits, jail or the back alley. But just some other woman, the girl down the street, or the college student working in the file room, and we join the ranks of gossipers and guys that do nothing. We men should hang our head in shame.
The increase in violence & domestic abuse goes up during hard times. And we are in hard times. Chances are there are men you know, maybe even yourself, that are facing the strain of economics and job lose. The image we hold of ourselves is fragile and threatened. We don’t know where to turn for solutions or even someone who understands. If this is the case – I offer myself as a listening ear and a friend to turn to.
But this in no way lets anyone off the hook or excuses the use of violence to any degree what so ever. We will never see the end of violence against women unless men step up and do something. We need to hold our heads high and take a stand to support and defend.
Here’s a good article worth your time. Then add your comments here. Thank you.
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